SEO Is Not Dead

Just posing this question to any SEO guru makes them cringe or agitated or both. Just the same, the question of whether SEO even works anymore might as well be just as old as the practice itself. So where did the idea that SEO is dead and what proof is there to show that good old Search Engine Optimization is alive and well? Let us find out.

SEO Is Not Dead
SEO Is Not Dead
SEO Is Not Dead

Proof SEO is not dead

Case study. You just typed in ‘SEO is dead’ or ‘Is SEO dead?’ which by all standards is a competitive keyword. Definitely you will get arguments supporting and against SEO. Now, on a separate tab, please take count of all results that are for SEO and those that are claiming that it’s obsolete for the first page of SERPs.

How Search Engine Optimization Drives Growth

While SEO is still alive and well, it is a dynamic area and most of the original stuff is now obsolete. With each new update of Google’s algorithms, SEO has been proclaimed dead more times than we care to count.

SEO for the future

Moving forward, Search engines are strategically even more relevant. The use of voice picture searches will be on the rise. Therefore optimization for algorithms will be a dire need for every business.

Google vs Bing and Yahoo

The search engine industry is more of a monopoly with Google owning about 96% of the market today. There are other players like DuckDuckGo which have been struggling to stay competitive or at least afloat. Reportedly, DuckDuckGo has been on the upward trend even with the decline of Yahoo and Bing. Just the same, search traffic outside of the three most dominant search engines, Google, Yahoo, and Bing remains just under 1%.

New trends that are driving growth from Organic results

Internet searches for stuff performed by people are not going anywhere. Rather than search directly by punching a keyboard, we might prefer having our phone or watch or car listen. Without intuitive and well-optimized content, getting hits will become increasingly difficult with the following new and emerging trends in searches.

Mobile and smart devices

People often assume that the use of new and emerging technologies and the departure from desktop environments to mobile devices means the end of searches. This is not the case as mobile space is one of the largest sources of search engine traffic. Websites that are not mobile ready with responsive themes and intuitive web designs are doomed to fail.

Answers driven search results

Google may have started out as a result-driven operation but the focus is shifting from results to answers. The company has updated its results page design and presentation to make search results answers and solutions to users.

Voice search and search assistants

Voice searches and many other search modules only emphasize on the need for a naturally flowing piece of content for each post. Also, long-tail search queries are an area webmasters need to polish up on and a good SEO team will help with that. An average voice search query is a sentence that is 7 to 8 words long which specifies the user’s intent.

A Deja vu

History repeats and especially with developments on the web. Anybody who has been monitoring the industry over the last decade will agree that the growth curve for voice searches is strikingly similar to that of mobile commerce seven years ago.

Conclusion

Yes, the world of SEO much like the tech world around is growing and evolving at a fast-paced speed. Just a couple of decades ago, it was hard to picture how cellphones and smartphones could take over the world. Today, the smartphone has been benched by smart-almost-everything-else. Cars, microwave ovens, fridges, houses and such now have a ‘brain’ of their own.’

I am a web designer/Los Angeles SEO blogger/ currently documenting my experimental Search Engine Optimization (SEO) journey: https://www.hyperjerk.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store