How To Make Your Content King

How To Make Your Content King

How To Make Your Content King in a day in age when information on any topic is readily available? Finding great content for your website can be a challenge. Knowing that you can trust in your writers to be able to write gripping and informative content is vital when it comes to being able to make a connection with the people viewing your site. You want them to feel engaged by what they are seeing and become that much more likely to make a purchase from your company, or at the very least leave you their e-mail address so they can be reached with deals and sales offers in the future.

Content Is King

Content Is King One of the best ways for an article to engage a customer is to tell a story. If the website is about an event in a person’s life, such as a wedding, buying a home, or expecting a child, explaining to them all the different steps that go into each part of that journey is a great way to relaying information to the reader and making them feel important. They’ll know that you understand exactly where they are in their lives and you’ll be able to help guide them through what they can expect to happen as they go through the rest of the process. From the grueling struggle of physical rehabilitation to the joy of your kids going off to prom there’s countless experiences that allow for a skilled writer to craft a story to gain your reader’s attention and reassure them that your business knows exactly the right things to do to help them achieve the results they are seeking.

If it’s a product that you’re trying to sell the writer should engage the reader on the points you’re seeking them to bring up about the product. Is it an environmentally friendly alternative to commercially mass produced products that use harmful chemicals? Is it a superior product based on the quality of the parts used to make it? Is it a product that can be offered at a far better price than what a customer is used to paid for? Whatever the hook for your product is you want it to be front and center in the materials being produced for your company. It’s not enough to have an all-natural shampoo, you have to explain to the customer why it’s important for them to order it off your website instead of going to the store and getting themselves a bottle of Head and Shoulders. You need content that gets the message across and makes the customer understand why your product is special and encourages them to make the purchase.

Beyond selling a customer on the product you want the information about your business (or the business being written for) to be explained in a straightforward and easy to understand fashion. Having all the relevant information about the company listed is critical. You’ll want to make sure that the address of the business, phone number, e-mail addresses to reach staff are all correct so that you can be assured that people seeking to contact the business are able to get their messages heard. While this isn’t a particularly exciting part of writing for a business it’s an important thing that should be included. Beyond that the writer should seek to explain the strengths of the business leader and why they are a trustworthy person for the consumer to place an order with. Years of experience in the industry, track record of success, years of successful business, recommendations from customers who had used their services in the past, all of these are great ways to establish trust and credibility for the business and incentivize the person reading into making a purchase.

Given that the writer will only have five hundred or so words to get their message across it’s important also to give them direction on what subjects you want them to touch on and if you’re working on using SEO you’ll want to give them the list of words or phrases you want used in the article and a keyword density percentage (if you’re looking for one). You want everything to flow together nicely with the keywords worked in as seamlessly as possible. It’s possible to get both a great article for a customer to read while at the same time you’re able to work in the proper terms to help your site’s rankings in Google’s searches.

Finally researching the subject makes writing about the subject so much easier. Browsing a website and taking notes on the products and business will make writing about these things so much easier than just winging it and hoping for the best. Putting in a little preparation ahead of time can make a world of difference when it’s time to get the writing done. Knowing what points to get across, how to get them across and being able to relay the important information about the business being written about will go a long way towards making your content king.




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Mike Diaz

I am a web designer/Los Angeles SEO blogger/ currently documenting my experimental Search Engine Optimization (SEO) journey: